Tuesday, May 22, 2012

Gucci vs Guess

Once you look at this photo, you can see that besides similar brand names, these two brands are producing similar, in fact, a copy of shoes but with their own logos. So, Who is right? 


Obviously, Gucci is more powerful company and they are most known by putting their print on bags, scarves and especially, shoes.  Starting from year 2009 Gucci company highlighted a noticeable similarity and brought it to the court. This was the case with a capital "G" as a logo of both brands and also a red and green stripe within.


For the moment, Gucci presented enormous price to be repaid to them. It was something around £140 million . In reality, the Court in Manhattan narrowed the amount and now Guess brand is obliged to pay only £3 million! Can you imagine?  


I think, Gucci is not going to stop at this point as they need to protect their brand name and future products.


Thanks for reading

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